sustainable web design
& development

Portrait of Jørgen

Hi! I am Jørgen, and Green Heron is my one-man web agency. I design and code websites from the ground up with the goal of having the process and product be as environmentally friendly as possible.


It is estimated that Information and Communication Technology is responsible for between 2.1% to 3.9% of global CO2 emissions. In comparison, aviation is responsible for 2%. How we use and make our technologies matter, and efficient code, minimal data usage, and green energy usage can make a big impact on the environmental cost of using the internet.


I care deeply for the people and nature around us, and I wish to use my creative instinct and web development skills to be part of the change to a sustainable future.

How I work

I use lightweight technologies and optimise code to minimise energy consumption, and hosting services that use green energy. I design and code everything myself, which results in web pages that are:
(click to expand)


SustainableI use techniques to reduce the energy consumption of the web pages that I make, like Static Site Generation, scoping fonts, solving problems with CSS rather than JavaScript, using code minifiers, and much more.
The resulting pages are very light on code and thus much more energy efficient and performant compared to pages made in, for example, Squarespace or Wordpress.
Additionally, I use hosting services that use green energy.
Custom designedI have a background in fine art, and use my skills and creativity to make personalised webpages with custom made assets. I see my commitment to be environmentally friendly as a creative restriction to work within. I love using the tools at my disposal in creative new ways. All assets and design work you see on this site is done by me.
AccessibleI write with semantic HTML and use relative font sizes, this results in fully functional and navigable web pages for user with reduced vision, and users whom use screen readers. My pages are also fully responsive.
SEO- performantUsing Static Site Generation and semantic HTML results in good SEO scores.No need to optimise.
FastServing pages as static HTML, with minimal code bases and minimal use of JavaScript, gives the servers and browsers minimal work to do and minimal data to parse at load time. This results in very fast load and page speeds.
SecureStatic HTML and minimal JavaScript usage leaves no access points for malicious actors. SSL certificates ensures security and spam protection server side.
Future-proofStatic HTML will pretty much last as long as we have browsers. In addition, my technique has very few dependencies, and the ones I do have are hand-picked to be open source and available to ensure that no organisational decisions or changes will impact the page performance or availability.

Get in touch!

I would love to work with you wether you are representing a sustainable organisation, a business that wants to make more ethical choices, or an individual with a need for a webpage. If you are on a budget I am happy to explore what solutions I can offer you, don't be afraid to ask! My goal is to have making the green choice accessible for everyone.

For my first customers with Green Heron I offer discounted prices in exchange for testimonials. Fill out my contact form to get in touch.Let's talk!


The services that I offer are:

  • Branding
  • Web Design
  • Web Development
  • Hosting
  • Site Maintainance
  • Headless CMS

A green heron, Photo by Iván Hernández-Cuevas

Testimonials

As the first pages from, and testimonials for Green Heron are still being made, here is a testimonial from a previous employer of mine:

Justin Glück Vibe Digital Media

I had the pleasure of working with and mentoring Jørgen at Vibe Digital, where he freelanced as a UI designer and Mid-level Frontend developer for 10 months. Jørgen's expertise and creative flair was clear from the outset, as he crafted the initial design for a major eCommerce website that our client immediately approved. His designs were both visually appealing and highly functional, enhancing the user experience significantly.

Jørgen's iterative approach and ability to incorporate feedback ensured the project's success, especially on a site featuring 2000 products. Additionally, his innovative prototype for a mobile menu system in Figma was a standout, demonstrating his proficiency and creativity in tackling usability challenges.

Reliable, professional, and creative, Jørgen consistently met deadlines and communicated effectively with myself and our clients. His collaborative spirit made him an invaluable member of the team. I highly recommend Jørgen for any UI design or Frontend developer role.