sustainable web design
& development

Portrait of Jørgen

Hi! I’m Jørgen, and Green Heron is my one-man web agency. I design and code websites from the ground up. It’s my goal to make the process and product as environmentally friendly as possible.

It's estimated* that Information and Communication Technology is responsible for between 2.1% to 3.9% of global CO2 emissions. In comparison, aviation is responsible for 2%. Efficient code, minimal data usage, and green energy will greatly reduce the environmental cost of using the internet.

I care deeply for community and nature. That’s why I wish to use my creative instinct and web development skills to help build a sustainable future.

How I work

I design and code everything myself, using lightweight technologies and optimising code to minimise energy consumption. I also use hosting services powered by green energy. The webpages I produce are:

(select to expand)


Sustainable

I use techniques that reduce the amount of energy used by a webpage. These include:

  • producing static sites
  • subsetting fonts
  • using CSS instead of JavaScript when possible
  • reducing the size of files through a process called code minifying
  • using efficient image formats
  • designing for reduced image use, fewer fonts on a page, and other data-reducing aspects

With these techniques and more, I produce webpages that are very light on code compared to those made with well-known CMSs, such as Squarespace or WordPress, and more commonly used frameworks such as NextJS.

Additionally, I use hosting services that run on green energy.

Custom designed

I build personalised webpages with custom-made imagery for my clients. My design work draws on my background in Fine Art and my commitment to sustainability. I enjoy supporting my clients’ ideas in ways that prioritise energy efficiency. All the design work on the Green Heron website was created by me.

Accessible

I write with semantic HTML and use relative font sizes. This results in fully functional and navigable webpages for screen readers and users with reduced vision. My pages are also fully responsive.

SEO-performant

Static site generation and semantic HTML result in good SEO scores. There’s no need to optimise the webpage any further.

Fast

Using static HTML, with minimal code bases and minimal use of JavaScript, gives the servers and browsers less work to do and minimal data to parse at load time. This results in webpages that load quickly and have fast page speeds.

Secure

Using static HTML and minimal JavaScript leaves no access points for malicious actors. My webpages have SSL certificates to ensure security and spam protection server side.

Future-proof

Static HTML will pretty much last as long as we have browsers. In addition, my technique has very few dependencies. The ones I do have are hand-picked to be open source and available. This ensures that no organisational decisions or changes will impact the webpage's performance or availability.

Get in touch!

I’d love to work with you whether you’re an individual who needs a webpage or an organisation that cares about sustainability. If you’re on a budget, I’m happy to explore what solutions I can offer you. Don't be afraid to ask! My goal is to make the green choice accessible for everyone.

For my first customers with Green Heron, I’m offering discounted prices in exchange for testimonials. Fill out my contact form to get in touch. Let's talk!

The services that I offer are:

  • Branding
  • Web design
  • Web development
  • Hosting
  • Site maintainance
  • Headless CMS
A green heron, Photo by Iván Hernández-Cuevas

Testimonials

Here's a testimonial from a previous employer of mine. I look forward to adding more testimonials from Green Heron's clients soon.

Justin Glück Vibe Digital Media

I had the pleasure of working with Jørgen at Vibe Digital. Jørgen's expertise and creative flair was clear from the outset, as he crafted the initial design for a major eCommerce website that our client immediately approved. His designs were both visually appealing and highly functional, enhancing the user experience significantly.

Jørgen's iterative approach and ability to incorporate feedback ensured the project's success, especially on a site featuring 2000 products. Additionally, his innovative prototype for a mobile menu system in Figma was a standout, demonstrating his proficiency and creativity in tackling usability challenges.

Reliable, professional, and creative, Jørgen consistently met deadlines and communicated effectively with myself and our clients. His collaborative spirit made him an invaluable member of the team.